Feature Update: Promotional Opportunities

Are you looking to boost your audiobook sales? You can now submit your audiobook for promotional opportunities directly through our new self-service tool! This highly requested feature is finally here, and we're excited to make it available to you!

What Are Promotional Opportunities?

Promotional opportunities are events organized by retailers and libraries where they showcase selected titles across their platforms based on specific criteria. These themed promotions—which may focus on particular price ranges, genres, discounts, or age groups — offer a chance for your audiobook to be featured to eager listeners. Retailers carefully select titles from the submissions that best fit the promotion's theme.

Please remember that selection for promotion is not guaranteed.

How Do I Submit My Titles for Promotional Opportunities?

To submit your titles for promotional opportunities, log into your Author’s Republic account and click on the Marketing tab. Select the Promotional Opportunities card and follow the instructions on the page.

Need help? Our Help Center article provides more detailed instructions.

How Often Are Promotional Opportunities Added?

Promotional opportunities are added to our site regularly, giving you many chances to submit your audiobook for potential feature spots. Be sure to check back often to see if any of the current promotions align with your titles.

Additionally, we keep you informed by sending out emails to those who have opted in, notifying you as soon as new promotions are available. If you'd like to receive these updates, simply email us at [email protected], and we'll add you to the list!

Why Should I Participate?

Participating in special promotions is an excellent way to introduce your book to a broader audience. If selected, your audiobook could be featured on the front page of retailer websites, increasing visibility and attracting new listeners. Best of all, it's completely free to submit your title, so there's nothing to lose!

Tips to Increase Your Chances of Selection

While selection is ultimately at the discretion of the retailer, following these best practices can improve your chances:

• Be Selective: Focus on submitting your title to promotions that are most relevant. Remember, human reviewers appreciate thoughtful submissions and may notice if you repeatedly submit to non-relevant promotions.
• Offer Discounts: Many promotions require a discount on your title. Embrace these opportunities—discounts can lead to increased exposure and more readers.
• Optimize Your Metadata: A catchy title, professionally designed cover, compelling description, and accurate metadata can make your audiobook stand out. Learn more about writing a great book description here.
• Grow Your Reviews: Reviews play a crucial role in a retailer’s decision to feature your audiobook. Encourage new reviews through review services, which allow you to give away free copies in exchange for feedback. For more tips, check out our blog posts on promo codes and StoryOrigin.